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iMotions A/S is an IT company specializing in human behavior research software. The iMotions software is a hardware-agnostic platform that integrates …
While questionnaires provide a comparatively cheap, prompt, and efficient means of obtaining large amounts of information, questionnaire design is a multistage process that requires attention to a number of aspects at the same time to gather the information you seek. Why exactly is that?
A:
Depending on the kind of information you aim to acquire, questions need to be asked in varying degrees of detail and in specific ways.
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