Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

AMC announced Wednesday that it has partnered with movie ad company National CineMedia to add a “platinum spot” with commercial ads before movies, according to The Hollywood Reporter.

Most cinema enthusiasts know that going to the movies comes with ... But it won’t add much to AMC’s bottom line, Mr. Hancock said. While the theater gets a cut of the ad sales, so does ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...

Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the ...

Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...