The new AI assistant being tested is designed to offer more personalized help with things like account recovery, managing your profile, or updating your settings. This particular feature will first be available to Facebook users, but the company expects to roll it out to other apps in the future.

Meta acknowledged that its "support hasn’t always met expectations" but that a series of AI-powered updates should make it easier for people to get help.

Investors remain cautious about the AI push, however. In October, Meta’s shares dropped more than 10 per cent, wiping more than $208bn from its valuation — its second-biggest one-day loss — after Zuckerberg announced plans for even more aggressive spending on AI next year.

As Meta Platforms shifts focus and rides a bullish trend, investors should formulate a strategy for all likely outcomes. 24/7 Wall St. is here to help.

Meta Chief AI Scientist Yann LeCun is leaving Meta to launch his own AI startup. He said Meta would be a partner, but not an investor.

Entergy says the plants will benefit all customers because of Meta's payments. But both environmental advocacy and oil, gas and petrochemical companies have sharply criticized the utility's plan.

Fears of a spending spree have weighed on shares, but one analyst argues that Meta has the clearest AI payoff among the “Magnificent Seven.”

Meta's push into AI is changing how advertisers and investors judge the company, even as short-term costs raise fresh questions about timing and returns. The company has rolled AI into advertising and consumer products,