Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Recently, Almave expanded its line to include Almave Humo, a velvety smooth non-alcoholic mezcal. Priced at $36.99 for a 750 mL bottle, it joins the brand’s other offerings, Almave Ámbar and Almave ...

‘There’s a story in the smoke’, but it sure as hell was not the story that fans expected when Lewis Hamilton teased that ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

After weeks of speculation, the smoke appears to be out of the bag for Lewis Hamilton's much-debated '08.08' announcement.

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

Get up to speed with the latest F1 news headlines, all in one place — from a major Lewis Hamilton announcement to a Bernie ...

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.

Lewis Hamilton has finally revealed the meaning behind his cryptic '08.08' teaser—confirming it's not about F1 retirement but his new smoky non-alcoholic spirit, Almave Humo.