Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes. The lighthearted advertisement shows the tennis legend and Elmo ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

Swiss tennis legend Roger Federer has posted another hilarious video with Elmo, the beloved Muppets character on the long-running American children's television show "Sesame Street." The ...

The ad follows On's recent video from the Super Bowl, in which Elmo questioned On minority owner Roger Federer about how to say “On”—or is it QC? The latest video is called “Soft Wins With ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street’s Elmo. According to the Swiss athletic brand, the new spot shows ...

Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by ...

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On, the pair clear up the common misconception around On’s logo ...

founded in 2010 and with multiple store locations in the U.S., recently aired its first Super Bowl commercial with Roger Federer and Elmo to highlight the On brand and "THE ROGER Collection ...

On Holding reported fourth-quarter sales and profit above Wall Street estimates on Tuesday as its brand awareness initiatives helped drive strong holiday demand for its shoes and sportswear offerings.

More from Footwear News Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad Lloyd Shoes Launches Rebrand Under New Ownership On said that it teamed up with filmmaker Daniel Wolfe to ...