On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her ...

Sydney Sweeney's American Eagle ad sparked backlash over claims of oversexualization, missed targeting of its audience and ...

American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy.

Sydney Sweeney might be all buttoned up regarding her controversial American Eagle jeans/genes ad campaign, but Lizzo isn’t ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Discussions about the "Euphoria" star's political ties came as she and the brand have faced scrutiny for the campaign.

The 4-time Grammy winner, 37, name-dropped the “Euphoria” actress in her new song, “I’m Goin’ In Till October.” ...

American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. The retailer responds to ...

American Eagle issued a statement on Instagram on Aug. 1, addressing the debate surrounding its Sydney Sweeney fall denim ...

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

AE’s ‘Sydney Sweeney Has Great Jeans’ campaign became the internet’s most controversial subject of the summer. Find out how ...

We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement continued. “Great ...