The new rules will go beyond the existing rules that hide sexually explicit and violent content to avoid recommending content to teens that uses strong swear words, or that might encourage risky behaviours.

The Motion Picture Association, the trade group that represents major Hollywood studios, apparently didn’t get a heads up that Meta’s Instagram was going to borrow the MPA’s PG-13 ratings framework for its new teen settings in the app.

Meta’s Instagram has revamped its often controversial teen accounts with default feature limiting content appropriate for a PG-13 movie rating.

Instagram's parent company, Meta, announced Tuesday that teenagers utilizing the platform will be restricted to seeing PG-13 content by default starting at the end of 2025.