Apple iPhone sales dip despite AI rollout
Sales of Apple iPhones dropped at the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features was met with a lukewarm response. Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.
The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.
Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.
1don MSN
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