In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you're looking to combine coffee's energy boost ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Boost your energy and protein with this dietitian-crafted vanilla-coconut matcha latte. This nutrient-packed drink is the ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up ...