Instagram will now apply PG-13 content guidelines to all teen accounts, in the platform’s largest update to online safety for young users, Meta announced on Tuesday. The policy seeks to reassure parents and lawmakers as scrutiny grows over teens’ exposure to harmful material on social media.

Meta launched a "PG-13" content restriction system on Instagram for teen account users, which will roll out globally by the end of the year.

Instagram is further cracking down on what millions of young people can see on the platform, aligning its “Teen Accounts” safety settings with the guidelines for PG-13 movies.

The Motion Picture Association, the trade group that represents major Hollywood studios, apparently didn’t get a heads up that Meta’s Instagram was going to borrow the MPA’s PG-13 ratings framework for its new teen settings in the app.

PG-13 is one of five ratings established by the Motion Picture Association. (The others are G, PG, R and NC-17.) The rating warns “Parents strongly cautioned” and says that some material may be inappropriate for children 13 and younger.

Meta’s exploration into the connected TV space comes as its competitors continue to strengthen their positions

Meta introduces new privacy measures, Instagram rolls out added protections for teens and Walmart brings AI to online shopping through ChatGPT. Plus, Taco Bell takes the crown for fastest drive-thru in America.

Meta, the parent company of Facebook, Instagram, WhatsApp and Messenger, is going through a paradox that reveals the strength and, at the same time, the vulnerability of its business model