NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a NASCAR Cup Series auto race from Lebanon,

This weekend for the first time since 2008, NASCAR's Cup Series will head to Mexico for the NASCAR Viva Mexico 250 race on Sunday. The broadcast will streamed live from Autodromo Hermanos ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.