Few coaches have publicly addressed the challenges posed by NIL as directly as the Maryland Terrapins' head coach, Mike Locksley, who recently acknowledged that his 2023 season was

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Athletes Are Winning the NIL War and the NCAA’s Losing Control originally appeared on Athlon Sports.

On July 24, President Donald Trump signed an executive order attempting to create national NIL standards pertaining to NCAA sports.

Connecticut Senator Chris Murphy introduced legislation on Wednesday aimed at establishing a federal right for college athletes to market their Name, Image and Likeness.

It’s a massive change in our world,” UNC athletic director Darren Dunn said. “It is a significant milestone in college athletics and it means a lot more work for our staff, staying up with

"We are very proud of this landmark settlement which will transform the lives of college athletes and bring them tens of billions of dollars in damages and future benefits," Jeffrey Kessler, co-executive chairman of Winston & Strawn,

Jul 24, 2025; Las Vegas, NV, USA; Iowa head coach Kirk Ferentz speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort. Mandatory Credit: Lucas Peltier-Imagn Images / Lucas Peltier-Imagn Images