Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Nature documentaries presented as 360 virtual reality videos have a stronger positive effect than other forms of media, including an indirect effect on donation intentions. A group of media ...

Imagine stepping into a bustling refugee camp in Syria, the sounds of conversations and the sight of makeshift tents surrounding you, or in a historic protest, feeling the energy and tension in the ...

Senior Lecturer, School of Indigenous Studies, The University of Western Australia “It makes me feel like I am right there on Country”. This was the response of a student after they used a new virtual ...

Steven Musil is a senior news editor at CNET News. He's been hooked on tech since learning BASIC in the late '70s. When not cleaning up after his daughter and son, Steven can be found pedaling around ...

Virtual reality (VR) has arrived in the fire service as a transformative tool for enhancing training effectiveness and realism. Immersing students in a virtual environment that’s a familiar setting, ...

Imagine walking into a chemistry lab, beakers and chemicals laid out on the table ready for the day’s experiments to begin. Beyond your table are 30 identical tables with the same setup. You pick up a ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...