ABM announced the initiation of a restructuring program expected to deliver a minimum of $35 million in annual run-rate savings. While specific details about the program were limited in the ...

B2B marketers face specific challenges when launching a successful ABM campaign. Although Gartner reports that 70% of B2B organizations have or intend to create account-based programs this year, ABM ...

Blue Yonder, a world leader in digital supply chain transformation and omni-channel commerce fulfillment, won the ABM Program of the Year at 6sense Breakthrough 2023 for a pilot ABM (Account-Based ...

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on the strategy in our new, digital-first world. With that in mind, both ...