Strategies to mitigate global climate change should be grounded in a rigorous understanding of energy systems, particularly the factors that drive energy demand. Agent-based modelling (ABM) is a ...
2020 was a true turning point for account-based marketing, as organizations doubled down on their ABM plays to engage with audiences on a more personal, human level during the age of digital ...
SAN MATEO, Calif.--(BUSINESS WIRE)--Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to ...
That sentiment may seem obvious when applied to typical customer acquisition efforts. But what about customer re-acquisition? Yep, we’re talking about account-based marketing (ABM). It’s no mere ...
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