Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

Jane Fonda conveyed her antitrust concerns over the Netflix WB deal by spoofing Nicole Kidman's zeitgeisty AMC Theatres ad.

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

Settle in, but don’t get too comfortable—AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s YouTube ...