Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...
AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...
WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future. Starting on July 1, the movie theater chain will join its major competitors in running a ...
The theatre chain is cutting back on pre-show marketing. AMC Theatres’ CEO Adam Aron announced during an earnings call on Monday that the company would be cutting ...
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