Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

What You Need to Know: The new Titleist Pro V1 and Pro V1x both feature a faster high-gradient core, reformulated to maintain ...

The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented ...

For the first time in six years, Titleist has updated the Pro V1x Left Dash golf ball, with the new version making its competitive debut this week at the Procore Championship at Silverado Resort in ...

Back in October of 2000, at the Shriners Children's Open (at the time Invensys Classic at Las Vegas), Titleist introduced a completely new “Pro V1” golf ball for the first time. That week, 47 players ...

It’s the fall of an odd-number year and that means Titleist is due to unveil new Pro V1 balls. The company is getting an early jump at this week’s Procore Championship with the debut of the next ...

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