Adidas has unveiled its largest Southeast Asia brand centre at Sunway Pyramid in Malaysia. The new brand centre will offer an elevated consumer experience with an extensive range of sports performance ...

For adidas, the 2026 collection is not simply a nod to national pride; it’s an invitation to connect. "A national kit is a symbol of togetherness and pride," says Sam Handy, GM of adidas Football.

Adidas has apologised for not clearly labelling that the wayang kulit, or shadow puppetry, originated in Indonesia in a post showcasing its influence on Malaysian culture. This came after Indonesian ...

EMI Malaysia managing director Darren Choy is exiting after a 15-year career at the label. He will join Adidas Malaysia as managing director in October. By Kuala Lumpur EMI Malaysia managing director ...

The appointment coincides with the sportswear major separating its India and Southeast Asian operations. Gellner will report directly to Christophe Bezu, senior vice-president for Asia-Pacific. Bezu ...

The second edition of the Adidas Tango League, a first-of-its-kind urban football competition at the Open Space, Lot D1, Kuala Lumpur City Centre, hosted over a hundred attendees as football came to ...

The sportswear brand claimed Indonesia’s traditional puppet shadow play as Malaysian. After setting off an angry reaction to its online ad, the company apologised and changed the ad’s caption. Jakarta ...

Adidas reported strong third-quarter growth across most regions in a sign a revival plan led by CEO Bjorn Gulden is starting to work. The German sportswear group said today that revenue grew by double ...

The sportswear brand claimed Indonesia’s traditional puppet shadow play as Malaysian. After setting off an angry reaction to its online ad, the company apologised and changed the ad’s caption. Jakarta ...

The appointment coincides with the sportswear major separating its India and Southeast Asian operations. Gellner will report directly to Christophe Bezu, senior vice-president for Asia-Pacific. Bezu ...