When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,” it wasn’t just a routine ...

Bjørn Gulden, who assumed the CEO role at Puma in 2013, is stepping away from the company. “My current contract with Puma ends [Dec. 31] and after 9 years I have decided not to renew,” Gulden said in ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

According to Law360, adidas has recently filed a lawsuit against rival footwear and apparel manufacturer PUMA over a pair of soccer cleats that the German-based label is claiming to be infringing on ...

In the U.S., the competition between Nike and adidas for sportswear supremacy is strictly business. But in a small town located in Germany, the beef between adidas and Puma goes deeper than just ...

Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit By Helen Reid LONDON (Reuters) -Adidas and Puma are likely to hike prices for running shoes and sportswear in the ...

BERLIN – Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its ...

La rivalidad entre los hermanos alemanes Rudolf y Adolf Dessler, creadores respectivos de las marcas de ropa deportiva Puma y Adidas, divide desde hace décadas a la población de Herzogenaurach, una ...

Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback. Norwegian Bjørn Gulden, 57, will become CEO of Adidas ...

Go to any shoe store or apparel website this summer, and you will almost literally be kicked in the head with options for World Cup-inspired footwear. By my count, the big three international football ...