Many small-business owners make the mistake of using advertising to "get their name out there" and little else. Advertising can address several areas of marketing while promoting products and services ...

Disorganized public relations campaigns telegraph incompetence to your customers. A lack of focus can be interpreted as amateurish and may cause your business to be dismissed in the public's eye.

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

As a consultant, I have the fortunate opportunity, or misfortune depending on your perspective, to review many organizations’ goals, objectives, and supporting initiatives. Despite the size of the ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes. Imagine that it’s five years from now. Where do you want to be? What will the business look like? Will you be running a ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any ...

Corporate social responsibility (CSR) close corporate social responsibilityWhen a company aims to act ethically and responsibly so they look good to the public. is when a company aims to act ethically ...

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