Amazon has shut down its TikTok-esque social shopping feed, Inspire, and will be replacing it with Rufus. By “Rufus,” we mean the AI shopping chatbot, not the naked mole rat from Kim Possible.

A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Instead, beneath a photo of a rather pained-looking dog named Milly, users are being directed to use Rufus – Amazon’s AI shopping assistant launched last year. “We regularly evaluate various ...

Bloomreach announced findings from a survey that asked more than 1,000 U.S. consumers about shopping in the age of AI.

They continued: "Rufus, an AI-powered shopping assistant trained on Amazon’s product catalogue and information from across the web, can answer customer questions on shopping needs, products and ...

Amazon unveils AI-powered Alexa+ with smarter features as Alexa usage grows 20%, while Rufus and AI efforts expand ...

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The AI upgrades for Alexa+ come courtesy of Amazon Nova and Anthropic ... such as voice-activated shopping and mature multimedia content. The next-gen assistant is also getting certain vision ...