When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

It appears the Apple Vision Pro hasn’t lived up to its original hype. Reportedly, Apple has pulled back on the production of the Vision Pro amid sales struggles. The tech giant had hoped their ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

At WWDC 2025 Apple has introduced visionOS 26, a major update for the Apple Vision Pro, featuring enhanced spatial computing capabilities, immersive experiences, and expanded developer tools. The ...

The Apple Vision Pro M5 represents a pivotal step forward in spatial computing, blending advanced hardware, refined software, and meticulous design. While its external appearance remains largely ...

Apple launched the M5 Vision Pro on Wednesday, bumping the impressive headset up from the years-old M2 processor. The punchier M5 processor boosts the headset’s video resolution and refresh rate for a ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.