Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches ...

Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the release of a new augmented reality application. The app is available ...

Landing back on the platform for the fourth year, the refreshed edition returns with impressive updates that bring to life a ...

Mobile Augmented Reality (MAR) is transforming retail by enhancing consumer engagement, trust, and purchase decisions through ...

Instagram is adding augmented reality to its shopping feature. Credit: instagram Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands ...

Augmented reality doesn't need to be confined ... Dyrholm says the displays could be especially useful in retail stores and shopping malls, hotels, and car dealerships. And, for good reason.

Landing back on the platform for the fourth year, the refreshed edition returns with impressive updates that bring to life a traditional GCC valley, creating a shopping experience beyond imagination.