NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data ...

The exemption for employment-related and business-to-business (B2B) data under California’s privacy law expired on January 1, 2023. Without this exemption, information previously allowed to be ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...