B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More During two years of lockdowns and home working, consumers flooded online ...

When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...

Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...

After soaring to a $45 billion valuation in 2020, Peloton Interactive Inc. has been in an almost relentless freefall since 2021 as demand for its high-priced exercise equipment dropped after economies ...