General Mills has a new play for the Betty Crocker generation. The Golden Valley, Minn.-based packaged foods giant this week is launching a unique food-delivery service, partnering with supermarket ...

In this Zevely Zone, I step back in time into her famous kitchen. How is it possible to scour the county for fun, feature stories for twenty years and just now find out about the Betty Crocker House?

General Mills and its predecessors have used the “Betty Crocker” brand since 1921. Today, the name appears on two seemingly contradictory sets of products — popular cookbooks, extolling the virtues of ...

Golden Valley-based General Mills and its trademark household icon Betty Crocker don’t plan on being left behind in the 20th century. The Betty Crocker Cookbook for the iPad mobile digital device is ...

From the Betty Crocker Kitchen: These sweet little chocolate truffles are filled with a mixture of cookie butter, marshmallow creme, Cinnamon Toast Crunch™ cereal and cream cheese. They can be made in ...

Betty Crocker is everyone's go-to when it comes to quick and easy baked goods. (Also, you've probably dipped a spoon in those frosting tubs a time or two. OK, all the time ... ). But beyond those ...

STUDIO CITY (CBS) — Are you looking for new ideas for fabulous summer sweets? Kristen Olson from the Betty Crocker Kitchen stopped by KCAL9 Tuesday to talk tasty twists on cupcakes and pies. Step 1: ...

Marcia Copeland oversees a staff whose job is simple: They try to create kitchen failures by messing with the instructions on packaged baking mixes. They overbeat and underbeat, overbake and underbake ...

The most popular cookbook in U.S. history — by a large margin — came from the Minnesota kitchens of Betty Crocker. More than 65 million copies of the classic “Betty Crocker Cookbook” have been sold ...

The former home of the woman who helped create fictional character Betty Crocker just hit the market at $675,000. Nutritionist Janette Kelley lived in this Norwell, Mass., home in the 1930s and early ...