Why do people buy cognitive enhancement supplements even when they are not effective? People turn to these products because science has failed to invent a true brain enhancer. Products that are ...

Move over sellers of last year’s miracle brain enhancer, Prevagen: Neuriva is all the rage now thanks to a slick marketing campaign. What is Neuriva? According to its website, it's an extract of the ...

Scientists mapped hidden DNA switches in brain support cells to understand how gene control may influence Alzheimer’s disease ...

Imagine giving your brain a mini reset, not with caffeine, nootropic pills or hours of meditation but simply by adjusting ...

Having a decent memory is a blessing, but some people lacks in concentration power and fail to remember generally about the things that they have done. This is because of numerous reasons but one of ...

You've likely seen these supplements in the health aisle or in pop-up ads promising to improve memory or focus. And you can expect to see a lot more of these claims. What are nootropics? The Internet ...

Nootropics have exploded from niche biohacker forums into mainstream conversations about focus, productivity, and mental ...

So-called "smart drugs" meant to enhance brain performance are more likely to leave users ineffectually spinning in place, a new study has found. These stimulants, typically used to treat ADHD, ...

Researchers have identified elusive DNA switches in brain support cells that influence genes tied to Alzheimer’s disease. When people think about DNA, they often picture genes that determine our ...

If you haven’t already heard the term nootrope, better jot it down. Chances are you’ll hear it a lot in the future. A marriage of the Greek words noos, for “mind,” and tropein, for “toward,” it refers ...