When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers ...

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry.

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

Funding round led by Forerunner, and will accelerate the shift of $800B of digital ad spend to creators ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

CAA has tapped veteran marketing executive Dominic Curran to head international growth for the CAA Brand Consulting division.