Gen Alpha may be the newest consumers, aware of more brands than ever before. But the ones standing out are the ones ...

Brand loyalty is a powerful force in the auto trade. Automakers plow billions into ads that provide no information whatsoever about their vehicles, but are designed to make their brands look classy ...

There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone ...

Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...

Explore how Hilton adapts to agentic AI, enhancing brand loyalty through strategic influencer partnerships and digital ...

New car owners are not as brand loyal as they used to be, according to the recently released J.D. Power 2023 U.S. Automotive Brand Loyalty Study. However, some brands such as Porsche and Ford, ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...

According to a new report, Google’s growing number of Pixel owners are also the most likely to consider switching to other brands on their next upgrade, creating a problem for brand loyalty. Statista ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. Brand value and loyalty studies have become a major part ...