What do you stand for? For the small-business owner, it can be argued that having a unique, identifiable brand is even more important than it is for a big business. Why? Because we have so much ...

Today, even the most original ideas have competition ... Step 6 – Set brand guidelines Brand guidelines (or style guides) are often overlooked by small businesses, but they are an important ...

These spaces offer a constant stream of creative ideas and real-time insights into emerging ... One resource I rely on is ...

Here’s a look at five profitable business ideas to consider this year, each with high demand, growth potential, and the ...

Americans are increasingly eager to become small business owners ... Below, we outline 30 business ideas that look promising for 2024. What makes a business idea good, anyway?

These are actually good definitions of digital branding, but they talk of tools and ways, instead of the activity itself. But my experience with small businesses across industries & countries ...

Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is?

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

One of the fastest and easiest ways to check whether a business name is available is to use a search engine. That said, ...