Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered. Regardless of what industry your brand operates in, chances are, your niche is more ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers. A brand strategy is not limited to logos, designs and names, ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

If I asked you to name the leading packaged goods brand in the United States with over $58 billion in sales, my bet is you’d be guessing for a long time. This single brand outsells Hershey’s and ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...