In a recent online exchange, L.A.B. Golf founder Sam Hahn was explaining why the company was dropping the “broomstick” terminology on its putters and replacing it with “sweeper.” The answer was ...

It’s getting to that time of the year again, and with the golf season in many parts of the country coming to a close and with “new club season” on the horizon in just a few months, this year’s models ...

AI is coming for us all, writers, accountants and teachers included. In fact, not even golf club designers are safe these days. It was four years ago that Callaway first introduced artificial ...

This year was arguably dominated by one of the biggest equipment stories in the world of golf. Scottie Scheffler went on a run only a few have ever managed, winning nine times worldwide including the ...

Shares of Topgolf Callaway Brands MODG slid 19% after hours on Wednesday after the golf-equipment and entertainment company cut its full-year sales and profit outlook and offered a weak fourth-quarter ...

WHAT YOU NEED TO KNOW: Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fueled the driver designs of parent company Callaway in recent years to ...

A putting green be an eye-catching addition to any Tour truck, but many have wondered if it would see enough use or turn into a novelty over time. Even on the Tour’s biggest truck — Callaway’s — space ...