Kellogg’s Cocoa Loops are heading to stores nationwide and are expected to land at all major retailers by January. And, unlike other limited-time cereals that have launched this fall, Cocoa Loops will ...

Years ago, Special K marketed to women by promising that they could lose weight by replacing two meals a day with bowls of cereal. These days, it’s trying a different approach. The cereal brand has ...

There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became ...

Cereal is a staple in most houses, whether it’s for a quick breakfast, a snack or the “I just need something crunchy” midnight craving. People go through a lot of cereal—and my family is no ...

BOSTON -- Marcus Smart wakes up every morning ready to run through a wall for the Boston Celtics. That's just how he's built. But maybe it has something to do with his breakfast. And now, Celtics fans ...

Decades ago, singles were printed on cereal boxes as cutout prizes. Now, a dedicated few are working to save these cardboard treasures from extinction. Decades ago, singles were printed on cereal ...

Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own Cinnamon Toast Crunch cereal box. The "Jettas Mix" will include a combination of ...

Lucky Charms is bringing you back to the past when Loki shortly replaced Lucky The Leprechaun as their mascot. General Mills is once again partnering with Marvel Studios to release their Loki Charms ...