Dick Wilson, the actor who so famously tried to keep shoppers from squeezing Charmin toilet paper in a series of TV commercials, died Monday in Woodland Hills, California. He was 91. Wilson portrayed ...

LOS ANGELES — Dick Wilson, the actor and pitchman who played the uptight grocer begging customers, “Please, don’t squeeze the Charmin,” died Monday. He was 91. The man famous as TV’s “Mr. Whipple” ...

Even now -- in the era of erectile-dysfunction television commercials or teenage girls extolling the latest in cardboard-applicator tampons -- we still don’t quite know how to advertise something as ...

LOS ANGELES (AP) – Dick Wilson, the actor and pitchman who played the uptight grocer begging customers “Please, don’t squeeze the Charmin,” died Monday. He was 91. The man famous as TV’s “Mr. Whipple” ...

Dick Wilson made "Please don't squeeze the Charmin" a household phrase. A statement released by Procter and Gamble says Wilson died at the Motion Picture and Television Hospital in Woodland Hills, ...

CINCINNATI -- Charmin's bare-bottom bears can keep dancing around celebrating their joy over extra-strength toilet paper, but the advertising industry's self-regulatory body says Procter & Gamble Co.

Charmin's bare-bottom bears can keep dancing around celebrating their joy over extra-strength toilet paper, but the advertising industry's self-regulatory body says Procter & Gamble Co. needs to back ...

Correction: Mr. Lerner writes Fork in the Road that NPR’s piece contained an error, that he was not in fact the originator of the “Squeeze the Charmin'” commercials, but merely “worked on the campaign ...