John Chervokas, an advertising man and wordsmith who was credited with introducing a toilet paper slogan into popular culture with his "Please Don't Squeeze the Charmin" campaign, has died at age 74.
The two-ply toilet tissue is 40 percent thicker and more absorbent than the premium segment leader, offering businesses up to $2,000 savings per year CINCINNATI--(BUSINESS WIRE)--P&G Professional TM, ...
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