Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the traditional ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

CINCINNATI--(BUSINESS WIRE)--Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the ...

The Procter & Gamble plant in Cape Girardeau was at the forefront in manufacturing a new kind of toilet paper. "For the first time in over 100 years, we're redefining (toilet paper) as people know it, ...

Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument. Now available nationwide online and in store, the Forever Roll, gives consumers "a ...

Charmin Ultra Soft Smooth Tear, the brand touted recently by Procter & Gamble CEO John Moller as having “the biggest toilet paper innovation in 100 years,” (hint: it's easier to tear off the roll) can ...

Charmin helps Prevent the Dump, proving that a superior wipe is just as important as a swipe CINCINNATI--(BUSINESS WIRE)--Charmin knows that when it comes to dating, first impressions matter – even in ...

(CNN) – Charmin is going big with its latest release. Starting Thursday, the brand is introducing what it calls “The Forever Roll.” It’s a 1,700-sheet roll of toilet paper that is meant to last up to ...