Val Morgan showcases the power of cinema with the launch of a new pre-show ident. Debuting this week on more than 2,000 screens nationally, the 20 sec identity intro was specially created for the ...

Val Morgan has revealed its new cinema ident that will now appear across 2,000 screens in Australia. The launch coincides with the advertiser’s 125th birthday, bringing its cinema offering in line ...

Brief Complete sound design on a series of idents promoting Cinema, the replacement for Sky Movies. How it was done Opening on a film projector, the idents take the viewer on a journey that ultimately ...

To celebrate its 125th birthday and the enduring power of cinema, Val Morgan has unveiled its new nationwide cinema ident in alignment with its brand positioning, ‘Making Messages Memorable’.

The company, which is jointly owned by Odeon and Cineworld, has created three new promotional films to highlight the emotive power of cinema and DCM’s new brand identity. These will run on more than ...

Debuting on nearly 3,000 screens from Friday the new identity aims to parallel the firms transition to digital which completed at the end of last year. Devised by innovation consultancy Fearlessly ...

Coming the form of a broadcast message from the ‘Alien League’, the stunt marks the first time a disruptive clip will interrupt DCM’s screen ident (which usually tops and tails advertising reels in ...

Any actor needs to know how to create an ident, also known as a slate. Think of it as a way to introduce yourself—and your personal brand—to casting directors and employers. Get it right, and you’ll ...

I’ve never really understood how TV works. All I know is that someone does something a bit entertaining somewhere, and then people use magic to somehow make it come on your TV. Aliens might be ...

The three idents, created for the ‘big screen’ are informed by the idea that cinema is ‘the most emotionally impactful medium on earth’ – an idea which DCM says will ‘engage the audience and prime ...