— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

The hype for New York Liberty guard Sabrina Ionescu's third signature Nike basketball shoe is reaching new heights before even hitting most shelves around the world. The Nike Sabrina 3 was all over ...

Malia Obama directed a Nike commercial for A'ja Wilson's new signature shoe, the "A’One." The commercial, titled "Teaching the pro," features a young girl teaching Wilson a nursery rhyme adapted for ...