Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

What’s better: Sculpey clay or Play-Doh? Are you looking for fun modeling clay for your kids to explore their creativity? If so, you likely are debating between Sculpey clay and Play-Doh. Both allow ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

The company works not only with school children, but with medical students, equine enthusiasts, and professional dancers. On a weekend morning in the sunny, spacious studios of the Formative Haptic ...

California-based startup Lucid Motors makes some of the most impressive electric vehicles on the planet. Their designs are stunning, their tech is class-leading, and their straight-line performance ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...