Corporate strategy is the way in which a business strives to create value, develop a unique selling advantage and capture maximum market share. Without specific business activities and marketing ...

Rites and rituals in organizations help to boost employee moral, increase engagement and foster a supportive culture. Whether rituals are centered around celebrating individual and team ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

Never in modern times have so many people in so many powerful positions had so feeble a grasp on the basics of logic and reason. With this in mind, here’s what passes for “a sound argument” among the ...