Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

Improving your ecommerce conversion rate can have a huge impact on your online retail business’ bottom line, regardless of whether you’re running a large store or an online boutique. During the ...

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Opinions expressed by Entrepreneur contributors are their own. The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your ...

Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician (CMT). Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of ...