There are few fabrics that can claim the cultural and emotional significance of cotton in India, and even fewer that pair as effortlessly with tradition as the cotton saree. From the sun-drenched ...

Cotton sarees are not limited to summer months or working hours, they can be worn to enhance beauty any time of the year ...

AI has been doing everything lately, from curating playlists to styling outfits, and now it has set its sights on India’s ...

Disclaimer: All products recommended by iDiva are independently selected by our editorial team. If you buy through the links on our website, we may receive a commission. A saree is a traditional ...

The day of Tulsi Vivah is considered very special in Hinduism. This festival is celebrated every year on the Dwadashi Tithi ...

COIMBATORE: Weavers from 15 cooperative societies, including Negamam, Vadambachery, Sulur Kinathukadavu, and Pollachi areas, have applied for the Geographical Indication (GI) tag for Negamam Cotton ...

Tissue silk sarees continue to maintain their reputation as one of the most delicate and elegant options for special occasions. These exquisitely textured sarees offer a new take on femininity. They ...

From Bengal’s Baluchari to Tamil Nadu’s Kanjivaram, every Indian handloom saree carries its region’s story — woven with ...

Kajol is a saree connoisseur and there is no debate about it. From handwoven cotton sarees to ethnic-chic wonders, her wardrobe is an object of envy for all fashion lovers. For the promotions of her ...

Two well-known products from Tamil Nadu — Dindigul lock and Kandangi saree — have been given the Geographical Indication (GI) tag by The Geographical Indications Registry in Chennai. The application ...

THANJAVUR: An application has been filed seeking the Geographical Indication (GI) tag for Woraiyur cotton saree. P Sanjai Gandhi, an Intellectual Property Rights (IPR) attorney and registered GI agent ...