The mobile app ecosystem has developed rapidly with greater penetration of smartphones and the increase in mobile gaming. Due to the pandemic, user engagement has risen rapidly as more users play ...

A year after going public, app growth and monetization agency AppLovin submitted an unsolicited proposal today to buy the game engine Unity in a deal worth $20 billion. But there's a catch: Unity ...

Without any doubt, Android is the world’s most commonly used mobile operating system. To many, it presents quite an opportunity and a large, lucrative market for app developers. Creating top-notch and ...

SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad ...

If you define the metaverse as a Ready-Player-One-style galaxy of virtual places, games, and experiences, no company might be as well positioned to deliver it as Unity. The company’s software powers ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Unity announced this morning that it is committed to its merger with ironSource and will reject AppLovin’s $20 billion proposal. Last month, the news broke that Unity — a widely used game engine — ...

Unity's growth appears to be improving, driven by the rollout of its Vector AI advertising platform. Vector AI is now Unity's largest and fastest-growing segment, and its growth is still accelerating.