AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people. But there's more to the story than the results, underpinning how ...

"An extremely powerful tool." New study shows unexpected outcome after having 100,000 people complete creativity test: 'This ...

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI ...

Creativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn't mean that scientists haven't tried, and a study published in ...

Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

This insightful feature from YourStory tests and strengthens your business acumen! Here are 5 questions to kick off this ...

Creativity is a notoriously hard concept to measure, but researchers have developed a new test that requires only a few minutes to complete. In a study published in the journal PNAS, scientists asked ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. These days, TikTok users are measuring their “creativity scores ...

Creativity is about so much more than your ability to paint a picture or crochet a top. Take this creativity test to measure yours. Our editors independently select these products. Making a purchase ...