Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

To forge stronger relationships with their customers, online retailers must understand the distinct lifecycle stages that shoppers go through. Whether they’re just starting to browse a new site or ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So it’s time to take your content strategy one step further by tailoring it all to the the different stages ...

As credit card transactions are falling and lending products are becoming even more important, banks are fighting harder than ever before to remain top of mind and relevant to their customers. In this ...

If you are like most people, you have stages of life and all things around you; people and environments change dramatically over time. We have an early life stage where we learn the primary elements ...

High-performance marketers recognize that optimizing revenue is a journey and not a destination. After all, customer behavior evolves based on need, the right time to buy, and through the appropriate ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

BOSTON--(BUSINESS WIRE)--BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

If you are in charge of customer retention in a recurring-revenue business, you know that your competition is always trying to poach your customers — and that your customers will jump ship after a bad ...

Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most ...