As a marketer, you probably already know customer service is one of the most important parts of the job. In fact, according to Forrester, 90% of customer service decision makers believe that ...

In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. But when we saw Salesforce Canada’s post, 30 Inspiring Customer Service Quotes and 4 Key Tenets to Live ...

A few weeks ago I wrote about customer service and how we use customer support data to fine-tune ShortStack.com’s software. In that column, I included one of my favorite quotes from Southwest Airlines ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In today’s fast-moving digital world, connecting with what consumers want and need is crucial, especially if your business is online and easy to find. With competitors just a few clicks away, social ...

Playing sports as a kid, one of the many lessons imparted to me was to never take a play off. It was driven into me by many coaches across many different sports. You simply cannot take even one play ...