It’s time for a fishing challenge with a magical twist — we turned toy mermaids into custom fishing lures, and the results were wild. From crafting these whimsical builds to testing them in real water ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

We may receive a commission on purchases made from links. Over four-plus decades of fishing across the United States and beyond as both a recreational fishermen and professional fishing guide, I've ...

Chasing bass on the Muskegon, creating a food plot, and a famous lure maker in southeast Michigan. This week we start by chasing Bass on the Muskegon River, then we learn about creating a food plot, ...