Successful marketing depends partly on the ability of a company to manage its marketing programs within its social environment. Social environmental forces are those forces that involve attitudes and ...

Every business is affected by macroenvironmental forces. They can increase or decrease the need for your product, or create entirely new product needs. Raw material costs might be driven up or down.

As a CEO or CMO, you’ve likely participated in an exercise to define your customer. Your senior leadership team probably got in a room together and crafted a ...

Inclusive marketing could open brands up to nearly $1 trillion in purchasing power, but the growing queer community is too often an afterthought by many brands. That is, unless, it’s June. Therein ...

BOSTON - April 15, 2008 "“ Americans misunderstand key phrases commonly used in environmental marketing and advertising, giving products a greater environmental halo than they deserve and creating a ...

Though there is a fair understanding of the ways in which India's population is changing as well as of the social and economic implications of these changes, little attention has so far been paid to ...