NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21 st century, in the all-digital, micro-targeting, behavioral ...

Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of ...

When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it began to realize what its users were actually ...

SEO » SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » Beyond keyword targeting in Search: location, device, audience and demographic Chat with SearchBot We’ve covered ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Stereotype marketing is an informal concept that refers to marketing campaigns based off of generalized studies or common perceptions about behaviors and values of certain demographic groups. While ...

Walking around Times Square at Advertising Week last month, one topic that surfaced on several panels was Gen Z — specifically, how to engage the young consumer group which now makes up an estimated ...

According to a Wall Street Journal report, Facebook has agreed to remove age, gender, and zip code targeting for housing, employment, and credit-related advertisements as part of a settlement of a ...